Fjallraven Campaign
[ fawl-rey-vuhn kam-peyn ]

noun
1 : experiential campaign for Fjallraven
2 : created in 2021 as a project for Style

[ bak-ground ]

Fjallraven is a Swedish brand specializing in outdoor clothing and accessories.

[ ahsk ]

Create an experiential campaign.

[ gohl ]

We focused on the childrens’ line of Fjallraven (not currently offered in the U.S.) to create an interactive experience in national parks.